Cookie Policy

WhatIsBlackFriday uses cookies and similar technologies to operate the website, improve the reader experience, measure performance, and support advertising. This Cookie Policy explains what cookies are, the types we may use, why we use them, and how you can control them.

By using WhatIsBlackFriday, you agree to the use of cookies and similar technologies as described in this policy. If you do not agree, you can adjust your browser settings, decline nonessential cookies where possible, or stop using the website.

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as your preferences, pages viewed, and general interaction with the site.

This policy applies to WhatIsBlackFriday and covers cookies, pixels, web beacons, local storage, session storage, and similar tracking technologies. It should be considered alongside our Privacy Policy, which explains how we handle personal information.

We may update this Cookie Policy as our website, advertising partners, analytics tools, or legal requirements change. Continued use of the website after an update means you accept the revised policy.

What Are Cookies

Cookies are small files stored by your web browser on a computer, phone, tablet, or other device. Websites use them to recognize a browser during a visit or when the visitor returns later.

Cookies do not usually identify you by name. Often, they contain a random identifier, website information, expiration details, and settings related to how the cookie should work.

Some cookies remain on your device only while your browser is open. These are called session cookies. They disappear when you close the browser.

Other cookies remain on your device for a longer period. These are called persistent cookies. They help websites remember preferences or recognize returning visitors over time.

Cookies can be set by the website you are visiting. These are called first-party cookies. They can also be set by third-party services used by the website, such as analytics providers, advertising networks, or embedded tools.

Why We Use Cookies

WhatIsBlackFriday uses cookies to make the website work properly. Some cookies are necessary for basic functions such as page loading, security, traffic management, and preventing abusive activity.

We also use cookies to understand how visitors use the website. This helps us see which articles, deal guides, categories, and shopping pages are useful to readers.

Cookies help us improve content quality and website performance. They can show us which pages load slowly, which articles receive attention, and which areas of the site may need improvement.

We may use cookies to support advertising. Advertising cookies can help show relevant promotions, measure ad performance, and limit how often the same advertisement appears to a visitor.

Cookies may also help us remember certain preferences. For example, they can store settings related to language, region, display choices, newsletter prompts, or other website features.

Types of Cookies We Use

We may use several categories of cookies on WhatIsBlackFriday. Each category serves a different purpose, and some cookies may be essential while others are optional.

The main categories include strictly necessary cookies, performance cookies, analytics cookies, functional cookies, advertising cookies, and social media cookies. The exact cookies used may change as we update the website or work with different service providers.

Below is a general explanation of each category. This explanation is intended to help you understand why cookies may be placed on your device when you use the website.

Strictly Necessary Cookies

Strictly necessary cookies are required for the website to function. These cookies support core features such as security, page navigation, load balancing, fraud prevention, and protection against spam or abusive traffic.

We may use these cookies to remember whether you have accepted or declined certain cookie settings. This helps us respect your preferences during future visits.

These cookies may also help detect unusual activity, prevent automated abuse, and protect the website from security threats. They do not usually require consent because the website cannot operate properly without them.

Strictly necessary cookies are generally session-based or short-term. They do not typically collect information for advertising purposes.

Because these cookies are essential, blocking them in your browser may affect the performance or availability of WhatIsBlackFriday. Some pages may not load correctly if these cookies are disabled.

Performance and Analytics Cookies

Performance and analytics cookies help us understand how visitors interact with the website. They collect information such as pages viewed, time spent on a page, referral source, device type, browser type, and general location.

We use this information to measure website traffic, identify popular content, improve navigation, and understand which deal guides or shopping articles are useful. Analytics data helps us make editorial and technical decisions.

These cookies may show us whether visitors arrive from search engines, social platforms, newsletters, or direct visits. They can also help us understand whether readers leave a page quickly or spend time reviewing the content.

Analytics cookies may be set by us or by third-party analytics providers. These providers may use the data to generate reports about website usage and audience behavior.

The information collected through analytics cookies is generally aggregated. It is not intended to identify individual shoppers by name, address, or other direct personal details.

Functional Cookies

Functional cookies allow the website to remember choices you make. These choices can include language preferences, regional settings, display options, newsletter preferences, or other features that improve convenience.

For example, a functional cookie may remember whether you have closed a notification or selected a particular content preference. This helps avoid showing the same message repeatedly.

Functional cookies may also support embedded features, such as video players, comment tools, sharing options, or interactive elements. These features may set their own cookies when used.

These cookies are not always essential for the website to load. However, disabling them may reduce convenience or prevent certain features from working as intended.

We aim to use functional cookies only when they provide a clear benefit to readers or support a specific website feature.

Advertising Cookies

Advertising cookies may be used to deliver advertisements, measure advertising performance, and support commercial partnerships. These cookies may be set by WhatIsBlackFriday or by third-party advertising networks.

Advertising cookies can help show promotions that may be relevant to your interests. They may use information such as pages viewed, general interests, device type, and previous interactions with the website.

These cookies can also help advertisers measure whether an advertisement was viewed, clicked, or followed by a visit to another website. This measurement helps partners understand campaign performance.

Advertising cookies may support frequency capping. This means they can help limit the number of times you see the same advertisement during a period.

We do not control every advertising cookie placed by third-party networks. Advertisers and ad platforms operate under their own privacy policies and cookie practices.

WhatIsBlackFriday may include social media features, embedded content, or sharing tools. These features may place cookies on your device when you interact with them.

Social media cookies can be set by platforms such as Facebook, X, Pinterest, YouTube, Instagram, or other services. These cookies may track your interaction with embedded content or sharing buttons.

If you are logged in to a social media platform while using WhatIsBlackFriday, that platform may associate your activity with your social media account. This depends on the platform’s own settings and privacy practices.

We do not control how social media platforms use the information they collect. You should review the privacy and cookie settings of each platform to understand its practices.

Blocking social media cookies may prevent embedded videos, sharing buttons, or social features from working properly.

Third-Party Cookies

Third-party cookies are set by services other than WhatIsBlackFriday. These may include analytics providers, advertising networks, affiliate partners, social media platforms, video hosts, and other service providers.

We may work with third parties to measure traffic, serve advertisements, support affiliate programs, embed content, or improve website functionality. These services may place cookies when you visit the website.

Third-party cookies can track activity across different websites. This allows advertising networks to build a general profile of interests and show more relevant advertisements.

We do not have direct control over third-party cookie practices. Each provider is responsible for its own data collection, retention, security, and privacy policies.

You can manage third-party cookies through your browser settings, privacy controls, or the opt-out tools provided by advertising networks.

Cookies and Affiliate Links

WhatIsBlackFriday may include affiliate links to retailers, brands, products, or services. When you click an eligible affiliate link, the retailer or affiliate network may place a cookie on your device.

Affiliate cookies help track whether a visitor clicked a link and completed a qualifying purchase or action. This allows the retailer or affiliate network to attribute a commission to the referring website.

Affiliate cookies may store information such as a click identifier, referral source, timestamp, campaign details, and expiration period. They do not usually contain sensitive personal information.

These cookies are controlled by the retailer, affiliate network, or advertising partner, not by WhatIsBlackFriday. Their duration and data practices depend on the specific partner.

If you disable affiliate cookies, purchases may still work, but the retailer may not be able to attribute the referral to WhatIsBlackFriday. This can affect whether a commission is earned.

Cookies and Personal Information

Cookies may collect information that can be considered personal information under certain privacy laws. This can include online identifiers, IP addresses, device details, browsing activity, and approximate location.

We use this information to operate the website, measure performance, improve content, prevent abuse, and support advertising. We do not use cookies to collect sensitive categories of information such as government identification numbers or financial account details.

Some cookies may be linked to other information collected through the website. For example, analytics data may be combined with general usage patterns to understand audience behavior.

We aim to limit data collection to what is necessary for the stated purposes. We also aim to use reasonable security measures to protect information collected through cookies and similar technologies.

For more details about how personal information is collected, used, shared, and retained, you should review our Privacy Policy.

How Long Cookies Stay on Your Device

The length of time a cookie remains on your device depends on its type and purpose. Session cookies are removed when you close your browser.

Persistent cookies remain on your device until they expire or until you delete them. Some persistent cookies may last for a few days, while others may remain for several months or longer.

Analytics cookies may remain on your device long enough to measure return visits and website trends. Advertising cookies may remain longer to support ad personalization and frequency controls.

Affiliate cookies often have a set attribution window. This window determines how long a retailer or affiliate network can credit a purchase to a referral.

You can delete cookies at any time through your browser settings. Deleting cookies may remove saved preferences and require you to set choices again.

Managing Cookies Through Your Browser

Most web browsers allow you to control cookies through their settings. You can usually block all cookies, block third-party cookies, delete existing cookies, or receive a warning before a cookie is placed.

The steps vary by browser and device. Common browsers include Google Chrome, Mozilla Firefox, Microsoft Edge, Apple Safari, and mobile browsers provided by device manufacturers.

If you block cookies, some parts of WhatIsBlackFriday may not function properly. Essential features such as security controls, page loading, and preference storage may be affected.

Deleting cookies does not prevent new cookies from being placed when you visit the website again. If you want to limit cookies over time, you may need to adjust your browser settings regularly.

You can also use private browsing or incognito mode. These modes may limit cookie storage, but they do not always block all tracking technologies.

Where required by law, we may ask for your consent before placing nonessential cookies. This may include analytics, advertising, functional, social media, or affiliate cookies.

You may be able to accept all cookies, reject nonessential cookies, or choose specific categories through a cookie consent banner or preference center. The options available depend on the consent tool used by the website.

If you accept cookies, you can usually change your decision later. You may do this by clearing cookies, adjusting browser settings, or reopening the cookie preference tool where available.

If you decline nonessential cookies, the website should still be accessible. However, some features, measurements, personalized advertisements, or embedded tools may not work as intended.

Your cookie preferences apply to the device and browser where you make the choice. If you use another device or browser, you may need to set your preferences again.

Do Not Track Signals

Some browsers offer a Do Not Track setting. This setting sends a signal to websites indicating that you prefer not to be tracked across websites.

There is no single industry standard for how websites must respond to Do Not Track signals. WhatIsBlackFriday does not guarantee that it will respond to every Do Not Track request in the same way.

We may continue to use essential cookies and certain analytics or advertising technologies even if a Do Not Track signal is enabled. This depends on the tools we use and applicable legal requirements.

If you want stronger control over tracking, you can use browser privacy settings, cookie-blocking extensions, or opt-out tools provided by advertising networks.

We respect applicable privacy laws and honor legally required opt-out requests where possible.

Advertising Opt-Out Options

If you prefer not to receive personalized advertising, you can adjust your advertising preferences through your browser, device settings, or advertising industry opt-out tools.

Many advertising networks provide opt-out mechanisms that allow users to limit interest-based advertising. These tools may not stop all advertisements, but they can reduce personalized ad targeting.

Mobile devices may also include advertising settings. These settings can limit ad tracking, reset advertising identifiers, or restrict personalized ads across apps and websites.

Opting out of personalized advertising does not mean you will stop seeing advertisements. It means the advertisements you see may be less relevant to your interests.

We may still show general advertisements that are based on the content of the page you are viewing rather than your personal browsing history.

Cookies and Website Security

Cookies play an important role in website security. They can help identify suspicious activity, prevent repeated abuse, and protect forms from automated submissions.

Security cookies may store information related to your session, browser characteristics, or interaction with the website. This information helps us reduce spam, fraud, and malicious traffic.

We may use security-related technologies to protect the website, its readers, and its infrastructure. These technologies may include firewalls, bot detection, rate limiting, and other protective systems.

Some security tools may use cookies or similar identifiers to distinguish normal visitors from automated abuse. This helps maintain a stable and safe browsing experience.

Blocking security cookies may increase the chance of encountering website errors, repeated verification requests, or restricted access.

International Visitors

WhatIsBlackFriday may be accessed by visitors from different countries and regions. Cookie laws and privacy requirements vary by location.

Visitors in some regions may have additional rights related to cookies, tracking technologies, and personal information. These rights can include the ability to access data, request deletion, object to processing, or withdraw consent.

We aim to apply appropriate consent and disclosure practices based on applicable laws. However, the exact options presented to you may depend on your location and the services used by the website.

If you access the website from outside the United States, your information may be transferred to or processed in other countries. Data protection laws in those countries may differ from the laws in your own country.

By using WhatIsBlackFriday, you acknowledge that your information may be processed in accordance with this Cookie Policy and applicable law.

Children and Cookies

WhatIsBlackFriday is intended for a general adult audience interested in shopping events, deals, discounts, and consumer products. The website is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 through cookies or other tracking technologies. If we learn that we have collected such information, we will take reasonable steps to delete it.

Parents and guardians should supervise children’s internet use and help them understand cookie settings and privacy choices.

If you believe a child has provided personal information through the website, you may contact us through the contact channel provided on the site.

We take reasonable steps to respond to valid requests related to children’s privacy.

Changes to Cookies and Tracking

The cookies used on WhatIsBlackFriday may change over time. We may add new tools, remove old services, change advertising partners, or update analytics systems.

When changes occur, we may update this Cookie Policy to reflect the new practices. The updated policy will be published on this page with a new effective date.

We recommend reviewing this policy periodically, especially if you have specific privacy preferences or concerns about tracking.

Changes may affect the types of cookies placed on your device, the purposes of those cookies, and the third parties involved.

Continued use of the website after changes are published means you accept the updated Cookie Policy.

Your Rights and Choices

Depending on your location, you may have rights related to cookies and personal information. These rights can include access, correction, deletion, restriction, objection, portability, and withdrawal of consent.

You can exercise many cookie-related choices directly through your browser or device settings. You may also use cookie consent tools provided on the website where available.

If you have a question about your data rights, you may contact us through the website’s contact channel. We review legitimate requests and respond within the time required by applicable law.

We may need to verify your identity before responding to certain requests. This helps protect your information and prevents unauthorized access.

If you believe your privacy rights have not been respected, you may have the right to contact a relevant data protection authority.

Contact Us

If you have questions about this Cookie Policy, you can contact the WhatIsBlackFriday team through the contact channel provided on the website.

Questions may relate to cookie categories, consent choices, advertising, analytics, affiliate tracking, data retention, or privacy rights. Clear and specific messages help us respond more effectively.

We may update our contact details from time to time. The most current contact information will be available on the website.

We aim to handle privacy and cookie inquiries responsibly and in accordance with applicable law.

Your use of WhatIsBlackFriday after any update to this Cookie Policy means that you accept the revised terms.

WhatIsBlackFriday uses cookies to operate the website, protect security, measure traffic, improve content, remember preferences, support advertising, and manage affiliate referrals.

Some cookies are essential for the website to work. Others are optional and support analytics, personalization, advertising, social features, or commercial partnerships.

You can control many cookies through your browser settings, device settings, and cookie preference tools. Blocking certain cookies may affect website performance or limit some features.

Third-party services may place their own cookies when you use the website. These services operate under their own privacy and cookie policies.

By using WhatIsBlackFriday, you acknowledge that you have read and understood this Cookie Policy and agree to the use of cookies and similar technologies as described on this page.

Last updated: October 2026